Serving Kids Hope is a nonprofit organization in California which promotes healthy lifestyle in children, families, and community. I assessed the usability of their website and provided website redesign ideas based on my research.
User Survey
Goals
To find out:
To find out:
- Familiarity with Childhood obesity and ACEs
- What users want to know from a nonprofit organization’s website
- What factors encourage users to decide to get involved with social issues/organization
- What reasons keep users away from getting involved with organization
Questions
1. Are you familiar with the following public health issues? Click all that apply.
2. Please imagine that you are visiting a website of a non-profit organization which helps with public health. What are you most interested in learning about?
3. What influences you the most when deciding which social issues/organizations you want to be involved with?
4. What prevents you from being more involved with organizations?
1. Are you familiar with the following public health issues? Click all that apply.
- Childhood obesity
- ACEs (Adverse Childhood Experiences: potentially traumatic events that occur in
- childhood, such as violence, abuse, neglect)
- I don’t know about both of them
2. Please imagine that you are visiting a website of a non-profit organization which helps with public health. What are you most interested in learning about?
- Problems that the organization is working for
- Programs that the organization is providing
- The organization’s mission
- Stories of people who were helped by the organization • Positive results that the organization has made
- Contact information
- What you can do to help the organization
- Other:
3. What influences you the most when deciding which social issues/organizations you want to be involved with?
4. What prevents you from being more involved with organizations?
Answers
1. Are you familiar with the following public health issues? Click all that apply.
1. Are you familiar with the following public health issues? Click all that apply.
2. Please imagine that you are visiting a website of a non-profit organization which helps with public health. What are you most interested in learning about?
3. What influences you the most when deciding which social issues/organizations you want to be involved with?
(Summary of 9 responses)
(Summary of 9 responses)
- The organization’s mission - 2 responses
- Accomplishments that the organization has made - 2 responses
- Transparency about their expenses - 2 responses
- Personal connection to the cause - 1 response
- Easy access to help - 2 reposes
- The issues that the organization is dealing with - 2 responses
4. What prevents you from being more involved with organizations?
(Summary of 9 responses)
(Summary of 9 responses)
- Lack of time - 2 responses
- Lack of money - 1 response
- Negative reputation - 1 response
- Lack of information for how to help - 2 responses
- Lack of details about what they are doing - 1 response
- Feeling of too much commitment - 1 response
- Overcrowded website with advertisement - 1 response
Key Takeaways
1. Most users are familiar with childhood obesity. ACEs is less familiar to users compared with childhood obesity.
=> ACEs should be explained for clear understanding.
2. Users are most interested in the programs that the organization is providing when visiting a non-profit organization website. Users are also interested in organization’s mission, stories of people who were helped by the organization, and information on what they can do to help.
=> Serving Kids Hope’s programs should be immediately clear and easy to understand when visiting the website. Adding stories of people who were helped by organization is also effective in order to connect with users.
3. Users care the most about organization’s mission, positive impacts that organization has made, transparency about expenses, and an easy way to help when deciding to get involved with organization.
=> Highlight the positive impacts that Serving Kids Hope has made. It is also important to make an impression that there is an easy way to help.
4. Users are feeling that they don’t have time to get involved with organization and getting involved with organization is too much commitment. Lack of information on how to help organization also makes them lose the interest of users.
=> Make an impression that there is an easy way to help and clearly express that even a small help matters to the organization.
1. Most users are familiar with childhood obesity. ACEs is less familiar to users compared with childhood obesity.
=> ACEs should be explained for clear understanding.
2. Users are most interested in the programs that the organization is providing when visiting a non-profit organization website. Users are also interested in organization’s mission, stories of people who were helped by the organization, and information on what they can do to help.
=> Serving Kids Hope’s programs should be immediately clear and easy to understand when visiting the website. Adding stories of people who were helped by organization is also effective in order to connect with users.
3. Users care the most about organization’s mission, positive impacts that organization has made, transparency about expenses, and an easy way to help when deciding to get involved with organization.
=> Highlight the positive impacts that Serving Kids Hope has made. It is also important to make an impression that there is an easy way to help.
4. Users are feeling that they don’t have time to get involved with organization and getting involved with organization is too much commitment. Lack of information on how to help organization also makes them lose the interest of users.
=> Make an impression that there is an easy way to help and clearly express that even a small help matters to the organization.